The Best Social Media Platform For Builders


Facebook, Instagram, Linkedin, Twitter , Snapchat, Youtube…..?

There are a lot of options now when it comes to figuring out social media marketing strategies for builders and it can be hard to determine which is best and where it's best to spend both your time, and your money.

I get asked all the time, "what are the best social media channels for builders?" so whether you're new to the social media marketing game or just not sure about which platform best suits your needs hopefully this article will help make that decision a little bit easier for you.

So, what is the best social media platform for builders? Well, the short answer is, it depends. It depends on how much time, money and resourced you have at your disposal but the biggest thing is that it depends on who your audience is. Not only who they are, but it depends on where their eyes and attention is going.

To ensure continued growth as a business I believe it's essential for ALL builders to have an strong online persona. Especially with the power of social media growing year after year.

With a seemingly endless list of platforms and options at our fingertips, understanding what to post, and where to post it can be confusing!


Almost everyone has a Facebook page. That’s why it’s unsurprising to hear that it is the most widely used social media site. In Australia alone there are almost 12 MILLION active facebook users between, the ages of 25 & 64 (source: It should come as no surprise that Facebook is still the most popular social media site in Australia.

The significance of marketing on Facebook can’t be underplayed but it is important to note some new updates have changed the way this platform operates. The Facebook algorithm has been recently tweaked. How so? Well, it now really prioritises content that encourages conversation and meaningful interactions between people. Particularly family and friends. What does this mean for your business? Basically it means that you want to put out genuine content to generate good traction and engagement from real followers. If your content appears at all like clickbait, has spammy links or is overly promotional, Facebook will let you know. Boosting may be disabled, or you may encounter difficulties getting content viewed by a larger audience. Steer clear of spammy content, and focus on posting genuine and engaging content only. After-all, we get enough junk email in our inbox and letterbox, nobody wants it in their social feeds too.


Linkedin at times can be one of the lesser known social media platforms but it's certainly not one to be overlooked given it has 4.5 Million monthly active users.

Basically Linkedin is Facebook, for business. Proven to be the number 1 channel for business to business (B2B) communication, Linkedin drives 80% of all professional social traffic leads. If you're unfamiliar with Linkedin and how it works it can be described as a professional social media site for industry experts to share content, network and build their brand.

So if B2B communication is something that's important to you, Linkedin might be worth investing some time in.

Here, content that performs best concentrates on industry trends, how-to’s and thought provoking material. It’s acceptable to be self-promotional on this platform but don’t become to salesy in the process!



Ahh instagram, the home of filters and "influencers". At it's core, Instagram is a photo and video sharing app. On this platform you can share photos and videos to your followers, appearing on their feed instantly. Stories are a great way to post live, or behind the scenes content that is scrubbed from your profile after 24 hours. This allows urgent messages to be posted without ruining the appearance of your profile.

But don’t worry, if you love your story there is also the option of adding it to your highlights, where it can be saved permanently at the top of your page. A bonus is the recent introduction of Instagram TV for longer videos and there's rumours of changes that will allow users to post video content up to an hour in length.

Instagram's popularity is rapidly growing and currently sits at #3 in Australia's most loved social media platform. Mainly due to it's ease of use but also the ability to Tap into business insights and analytics via an Instagram business profile. All the information you could possibly need regarding your post’s engagement times, reach and popularity is stored here.


Believe it or not youtube is useful for more than videos of cats and people hurting themselves.

Today, the demand for video content is seemingly unquenchable and it plays an active role in influencing buying habits.

Need some proof?

According to a recent Forbes study:

Video is projected to claim more than 80% of all web traffic by 2019.

87% of online marketers are currently using video content in their digital marketing strategies.

Embedding videos in landing pages can increase conversion rates by 80%

And according to a Brightcove’s 2018 Video Marketing Survey, 53% of consumers engage with a brand after viewing a video on social media!

So the million dollar question is, what does this mean for you, as agents?

With video now a main staple of how people consume content, every agent must have a well considered strategy in place for creating and distributing engaging property videos to their local audience.

Need help with your digital marketing?

If you are looking for social media campaigns for building company Shutter Speed Studios can help you bring your brand’s story to life.

Ben Greaves