Showcase Your Kiama, Wollongong & South Coast Architectural Projects with High Quality Photography
Professional architectural photography for your projects is very important. Why? Because you want to be able to use the photos created to show off your projects and take real pride in the image of your company.
With great professional photography you can attract and win over the kind of new customers that you really want to work with and knock back the customers that are price sensitive and are a hassle.
Digital photography has made it easier than ever for business owners to incorporate high quality images into their marketing campaigns and websites.
If you're an architect or a builder, there will ultimately come a time when you will need to show potential clients images of your work. Using high quality professional photography in different parts of your campaigns and throughout your website will not only give you a better chance of attracting clients, who are bombarded with media on a constant basis, it will give you a much better chance of these potential clients choosing you over your competition. Especially if your competition doesn't use professional photography in their work.
Lets use Facebook as an example. What stands out in your news feed in Facebook? I bet you aren't stopping to read every comment in your news feed as you scroll but as soon as you see a picture you will take a look at it quickly every time. Even if only briefly.
It’s much easier to just quickly scan a picture to decide if it’s interesting or not than it is to read any amount of text. As the old cliche goes "a picture is worth a thousand words" but what’s even better is you don't have to read those thousand words to begin with.
If you're an architect or a builder, incorporating high quality professional photography into your traditional and online marketing campaigns will allow you to really showcase your products and services to potential clients. Most people won’t even consider buying from companies, especially architectural and building companies, if they can’t see photographs of their past projects as proof that you can provide the solution they need.
To attract new customers and give them a clear idea of the quality of work your company provides, you can use images on your website, in your brochures, your social media campaigns, magazines or newspaper advertising or online banner ads. When you include photos in your campaign, you want to make sure to use images that are professionally done, high quality and that they fit with your campaign and your brand.
You should plan out your photography and images right at the start of your project while you're brainstorming your marketing campaigns so that everything fits together nicely. The projects you use in these campaigns are important. You want to be able to target your marketing campaigns toward your ideal type of clients.
To be able to market to people of different requirements, it has increasingly become important for companies to have good websites, pay per click advertising and pages on a range of social media networks. You can incorporate different styles of architectural photographs into your website and social media pages to attract great new customers.
You also want images that not only show the quality your work but really give your target audience more of a sense of what your company specialises in. If your company does amazing staircases, galleries of bedrooms aren't going to do much to showcase what you do best.
Good architectural photography will really express the unique vision in your architecture and build. It can help in your future projects to be able to explain your initial visions and then prove the end result of your vision in the finished project.
There are a lot of builders and architects here in the Kiama, Wollongong & South Coast region. When new customers are choosing an architectural or building company, people want to get more of a sense of that company’s process to know if they are professional. It's one thing for you to tell them this in a meeting but high quality photography can help to prove that your architectural company is trustworthy, professional, talented and has an exceptional quality level. If you’re getting professional photography on all your completed projects and your competition aren’t it’s going to go a long way to helping you secure that potential client and win the business.
With professional marketing campaigns, it's important to hire a photographer who knows what they are doing. The right photographer will make sure he captures the right images to fit with the message you want to deliver in your marketing campaign or on your website.