Here’s some answers to questions I regularly get asked
How Much Do You Charge?
The short answer is, it depends. For real estate clients I have a set price list which I am happy to provide should you request one.
For builders, given that no two jobs are ever the same and each build comes with it’s own unique challenges it’s impossible to give a figure. We need to have a conversation and I need to know as much about your build as possible. I also need to know what your intended use is as this can impact the end cost too.
Do You Provide RAW/Unedited images?
I pride myself on only delivering the best work possible and what gets captured in camera compared to the end product I deliver to a client can be a very different thing. It’s for this reason that no, I do not provide RAW images to clients.
I get asked about copyright and licensing a lot so i thought it best to explain it here
For most people not involved in creative activity (photography, design, etc), copyright and licensing can be hard to get your head around.
It’s a little known fact because I honestly think a lot of photographers are scared to bring this up with a client for fear of losing them but as soon as a photo is taken the copyright, and ownership of the image belongs to the photographer. It’s the law in Australia (as per the Australian Copyright Act 1968) and most other countries. It means the photographer is the copyright owner even if a client paid for the images.
Licensing applies to all creative work. Multiple parties may use a product over some time. The more people want to use it the more valuable it and the license becomes.
For example, if someone asks me to take photos for their social media it would have a certain value but then if one of those photos was used by, lets say Apple, and they used it all around the world to promote one of their products, then the value of that image would be much higher because the benefit to Apple would be much greater.
When you pay a subscription for Archicad to draw your renderings, – it’s licensing, when you pay for music on iTunes – it’s licensing.
The length of time somebody wishes to use the images for can drastically effect the difference in how much they pay.
Stay 1 night in an Air BnB you might pay $150
Get a 6 month lease in the same property: $15,000
You want to buy that property and have full ownership: $1,500,000
This is why real estate photos are so cheap when compared to pricing for a builder. It’s because of the length of time the builder will use those images. The real estate agent might only use them for a few weeks till the property is sold. The builder on the other hand might use them for a few years to market their business.
I Paid You For The Photos, Aren’t They Mine?
Understandably, most people would expect this to be the case but it isn’t. You’re paying the photographer to create some custom work for you and you want to use the photos for your business. The photos, by law, have copyright protection instantly, and the images are considered the intellectual property of the photographer. If you wish, you can sign an agreement to buy out the rights altogether, but it adds significant costs and in my experience I have never come across a single client that actually needs to own the images.
Real Estate and Architecture
There are two very distinct differences between real estate and architectural photography. In real estate photography these images serve the goals of selling or renting out a property. Architectural photography on the other hand the images are designed to promote the services of the builder/designer or architect over a much longer timeframe.
In other words, licensing is a permission to use the photos over a set period for defined usage. For example, the default lifetime of real estate photos is until the property is sold or until the listing is inactive. For a builder or designer that license may be for a defined period of time.
One of the main points of the licensing is that it is not transferable. If an agent bought a license, this particular agent can use the photos. They cannot give it away to a designer or a builder. They sometimes can, however, give it to the owner for personal use with permission from the photographer.
If a builder/designer commissions photos of a project, but then wants to share them amongst other trades involved in the project the other parties will derive a benefit from those images and a separate licensing agreement will need to be applied for each additional party. The builder/designer cannot on-sell the images under any circumstance.
How Can I Use The Photos
In most cases images can be used for Social Media, Web Usage, Small Print Marketing Up To 1/4 Page for the person or entity commissioning the work. Usage is usually stipulated either when I send a quote or when I send my invoice. However if you may think you want more rights than granted I’d be happy to discuss this.
Crediting The Photographer
It’s common practice to credit the originator of any creative work. Sometimes that’s not possible however I would appreciate it if you credit @shutterspeedstudios_ whenever you can and likewise I’ll credit you when positing on social media.
And finally please don’t edit or alter images once the final version has been sent to you.